Pizza Hearth is in the process of deciding on the mode of entry into the Eastern European countries. Which phase of the international planning process is Pizza Hearth currently in? A. Preliminary analysis. B. Defining market segment. C. Developing the marketing plan. D. Implementation and control. E. Standardization of the marketing mix.

Letter C is correct. Developing the marketing plan.

Explanation:

As Pizza Hearth is in the process of deciding how to enter Eastern European countries, it can be said that the company is at the stage of developing the marketing plan in the international planning process.

A marketing plan is a document that complements the business plan and contains written in detail all the plans and actions of an organization that will be necessary to achieve its marketing objectives.

As Pizza Hearth is planning to enter a new market, the development of the marketing plan will provide essential subsidies for the company to define the best strategies for reaching the target audience according to its demographic characteristics, such as culture, tastes, lifestyle and others.

Through this strategic tool it is possible to identify the strengths, weaknesses, opportunities and threats that the micro and macro environment provides the company, assisting in the development of objectives and goals, in the knowledge of competitors and the wishes and needs of potential customers.