The "Hate Thousand Miles" campaign seeks consumers' attention through the unusual approach of acknowledging and embracing the hate some people feel for Spirit and other airlines. This unique tactic is an example of which stage of the 4E framework for social media?

a. experience

b. education

c. engagement

d. excitement

e. exploration

Answer: (D) Excitement

Explanation:

The excitement is one of the first stage of the 4E framework in which the various types of campaign of the social media try to gain interest and also the attention of the consumers.

The excitement stage basically excite the customer for the different types of offers by using the social media and the various types of mobile media for establishing a good imprint about the products in minds of customer.

According to the given question, the excitement is one of the example of unique tactic stage in the 4E framework.

Therefore, Option (D) is correct answer.