Which of the following represent the newer tools of digital direct marketing? A. Telemarketing, direct-mail marketing, and catalog marketing B. Telemarketing, face-to-face selling, and kiosk marketing C. Direct-response TV marketing, telemarketing, and direct-mail marketing D. Online marketing, social media marketing, and mobile marketing E. Kiosk marketing, telemarketing, and direct-response TV marketing

Question

Business

Donavan Robbins

17 April, 08:30

Which of the following represent the newer tools of digital direct marketing? A. Telemarketing, direct-mail marketing, and catalog marketing B. Telemarketing, face-to-face selling, and kiosk marketing C. Direct-response TV marketing, telemarketing, and direct-mail marketing D. Online marketing, social media marketing, and mobile marketing E. Kiosk marketing, telemarketing, and direct-response TV marketing

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Answers (1)

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Martha Oliver · Answer 1

D. Online marketing, social media marketing, and mobile marketing

Explanation:

Digital direct marketing is a fusion of digital and direct marketing. Digital includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops ...

Since the term direct refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.

The only answer that includes types of DDM (digital direct marketing) is D.

Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of cookies and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).