Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using

Question 34 options:

Google Analytics.

sentiment analysis.

click path analysis.

keyword analysis.

gamification.

Google Analytics.

Explanation:

Google analytics is a tool that is used to track website visitor engagement through metrics like time on page, click through rate, and so on.

Social media can be added to Google analytics by going to the administrator tab, click View, click Goals, and add New Goal.

The Google analytics adioence reports can now be used to analyse activity of a group of people that share an attribute that has already been set.

Audience behaviour to your marketing efforts can be monitored and insights gained used to improve advertising campaign.