Which of the following is NOT a primary goal of competitive marketing intelligence? A. Providing early warnings of opportunities B. Creating an understanding of the business-to-business environment C. Assessing and tracking competitors' actions, D. Providing early warnings of threats E. Improving strategic decision making

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7 December, 16:24

Which of the following is NOT a primary goal of competitive marketing intelligence? A. Providing early warnings of opportunities B. Creating an understanding of the business-to-business environment C. Assessing and tracking competitors' actions, D. Providing early warnings of threats E. Improving strategic decision making

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Kylie · Answer 1

B. Creating an understanding of the business-to-business environment

Explanation:

Competitive Intelligence (CI) is the compilation of information available to the public on the rivals of an organization and the use of that information to achieve a market advantage.

Competitive intelligence objectives and goals involve discerning possible business threats and opportunities and allowing for quicker response to the actions and events of rivals, to apply appropriate and updated market analysis to ensure the strategic planning decision making.