Advertisements for Listerine mouthwash claimed that it was as effective as flossing in preventing tooth plaque and gum disease. This statement was true, but only if the flossing was done incorrectly. In fact, many consumers do floss

incorrectly. However, if flossing is done right, it is more effective against plaque and gum disease than Listerine. Is this advertisement deceptive?

Question

Business

Whitehead

29 March, 06:18

Advertisements for Listerine mouthwash claimed that it was as effective as flossing in preventing tooth plaque and gum disease. This statement was true, but only if the flossing was done incorrectly. In fact, many consumers do floss

incorrectly. However, if flossing is done right, it is more effective against plaque and gum disease than Listerine. Is this advertisement deceptive?

+1

Answers (1)

Know the Answer?

Alma · Answer 1

The answer is yes, it is deceptive.

Explanation:

Because Listerine was advertising a false information. It is a crime.

A US District Judge Denny Chin ruled against the listerine advertisements under the argument that they were false and misleaded and posed a publick health risk. The judge said that the implicit message that Listerine can replace floss is false and misleading, the dentists and hygienists have been telling their patients for decades to floss daily.