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10 January, 08:06

In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases. The Home Depot is engaged in:

A. transactional marketing

B. relationship marketing

C. exchange targeting

D. convenience selling

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  1. 10 January, 10:09
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    Answer: Option B

    Explanation: In simple words, relationship marketing refers to the marketing strategy under which an organisation interacts with their customers through open communication and tries to build customer loyalty by proving them information and services that are best suited to their needs.

    Organisations using such strategies focus on building positive relationship with the customers to retain them for a long time period and build a strong customer base for continuing high revenues and high market share.

    In the given case also the company is rewarding their active customers by special services, thus, they are doing relationship marketing.
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