Ask Question
BusinessBusiness
10 January, 08:06

In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases. The Home Depot is engaged in:

A. transactional marketing

B. relationship marketing

C. exchange targeting

D. convenience selling

+1
Answers (1)
  1. 10 January, 10:09
    0
    Answer: Option B

    Explanation: In simple words, relationship marketing refers to the marketing strategy under which an organisation interacts with their customers through open communication and tries to build customer loyalty by proving them information and services that are best suited to their needs.

    Organisations using such strategies focus on building positive relationship with the customers to retain them for a long time period and build a strong customer base for continuing high revenues and high market share.

    In the given case also the company is rewarding their active customers by special services, thus, they are doing relationship marketing.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
A purely domestic firm sources its products, sells its products, and raises its funds domestically A. Can face stiff competition from a multinational corporation that can source its products in one country, sell them in several countries, and raise
Answers (1)
Which sentences describe characteristics of a sole proprietorship? -The owners are called partners. -The owner accepts full financial liability. -The business is treated as a separate tax entity.
Answers (1)
On September 1, 2010, Lowe Co. issued a note payable to National Bank in the amount of $600,000, bearing interest at 12%, and payable in three equal annual principal payments of $200,000. On this date, the bank's prime rate was 11%.
Answers (1)
You own a small boutique that sells scented soaps and lotions as well as handmade jewelry. You are considering moving locations to a higher-traffic area of town.
Answers (1)
Fishing for king crabs for a living is risky business. Their migration habits along the Bering Strait are just not understood.
Answers (1)
New Questions in Business
When discussing the balance of trade, which of the following is an umbrella statistic that encompasses the other three?
Answers (1)
Castillo Company has a defined benefit pension plan. At the end of the reporting year, the following data were available: beginning PBO, $81,000; service cost, $18,600; interest cost, $5,600; benefits paid for the year, $9,600; ending PBO, $95,600;
Answers (1)
Tina Dooley, a salesperson, ordered this listing in the real estate section of the local phone directory: Tina Dooley, Real Estate Salesperson, Residential Property My Specialty." What additional information must be included
Answers (1)
Tomika Corporation has current and accumulated earnings and profits of $0. Tomika distributes $10,000 to its sole shareholder, Alana. What are Tomika's earnings and profits after the distribution? A. $0 B. ($10,000) C. $10,000 D. none of the above
Answers (1)
An HR manager for PepsiCo, a company known for its commitment to diversity, is seeking to hire employees who are very comfortable with racial, cultural, and sexual diversity.
Answers (1)
Home » Business » In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases.
Sign Up Forgot Password?