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28 June, 09:18

After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.

b) market penetration estimation.

c) situation analysis.

d) target marketing.

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  1. 28 June, 11:00
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    D.

    Explanation:

    Target market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics.

    Target market is defined in terms of:

    -Demographic segmentation

    -Geographic segmentation

    -Psychographic segmentation

    -Behavioural segmentation
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