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21 June, 10:14

Which of the following statements about personal selling is correct?

A. Personal selling is the nonpersonal arm of the promotional mix.

B. Salespeople are often the only direct contact with a customer.

C. Salespeople represent the company to customers, but they do not represent customers to the company. D. The role of personal selling is very consistent from company to company.

E. Personal selling is a fairly new profession.

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  1. 21 June, 11:25
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    Answer: Salespeople are often the only direct contact with a customer.

    Explanation: Most business organizations have a trained team of workers known as the sales representatives: whose responsibility is to meet with the customers to sell the products of the company.

    The sales people or sales representatives are normally the face of the company to its customers, as they provided that needed link between a company and their prospective customers.
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