Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example of:

a. mass marketing

b. niche marketing

c. concentrated marketing

d. micromarketing

e. segment marketing

Question

Business

Annabel

16 August, 09:40

Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example of:

a. mass marketing

b. niche marketing

c. concentrated marketing

d. micromarketing

e. segment marketing

+1

Answers (1)

Know the Answer?

Derrick Small · Answer 1

Answer: Micromarketing.

Explanation:

Micromarketing is applied by Land's end clothing company, where different tiny sections of a market are being targeted by the clothing designs and sizes produced. Micromarketing is form of marketing, where a smaller section of a large market is a company's target for sales.