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21 August, 09:12

A pet products company is developing a dog feeding system that senses when a dog is hungry and dispenses food into its bowl. This product is marketed toward owners with long, unpredictable workdays who want their pet to remain on a regular eating schedule. The company has the complementary assets necessary to fully develop the product. There are also high barriers to imitating the innovation and a very limited number of competitors. Based on this information, the company should:

a. develop and market the product with several other companies.

b. develop and market the product with a partnering company.

c. license the innovation's technology.

d. develop and market the product alone.

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Answers (1)
  1. 21 August, 12:20
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    (C)

    Based on this information, the company should license the innovation's technology.

    Explanation:

    Patent is a very easy way of controlling imitation of innovation since the company has the complementary assets necessary to fully develop the product.
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