A pet products company is developing a dog feeding system that senses when a dog is hungry and dispenses food into its bowl. This product is marketed toward owners with long, unpredictable workdays who want their pet to remain on a regular eating schedule. The company has the complementary assets necessary to fully develop the product. There are also high barriers to imitating the innovation and a very limited number of competitors. Based on this information, the company should:
a. develop and market the product with several other companies.
b. develop and market the product with a partnering company.
c. license the innovation's technology.
d. develop and market the product alone.
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