Jeremy Abdul is a marketing manager at one of the largest advertising firms in the northwest. If Jeremy undertakes decisions on brand awareness, promotional campaigns, and guerrilla marketing, what level of decision making would he be involved with?

Question

Business

Jesus

5 May, 09:50

Jeremy Abdul is a marketing manager at one of the largest advertising firms in the northwest. If Jeremy undertakes decisions on brand awareness, promotional campaigns, and guerrilla marketing, what level of decision making would he be involved with?

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Answers (1)

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Dayanara Perkins · Answer 1

Tactical decision making

Explanation:

Tactical decision making relate to the process of implementing strategic decisions. Aimed at structuring workflows, optimising distribution channels, aquisition of labour and materials.

They are medium term in nature usually from 6 months to one year. Usually these decisions are taken by middle level management staff.

So Jeremy undertaking decisions on brand awareness, promotional campaigns, and guerrilla marketing is tactical decision making.