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18 September, 00:58

According to the Porter (1996) article on Strategy, if there were only one ideal position in a market segment, there would be no need for strategy.

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  1. 18 September, 03:45
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    True

    Explanation:

    The whole purpose of developing a strategy is to create unique and valuable market position, but f there was only one good market position, then every company would just try to reach that position. Through their own particular strategy, each company must try to differentiate themselves from the competition and hopefully reach the intended market position.
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