Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which uncontrollable element is most likely to affect the company's business prospects in the foreign market?

Question

Business

Audrey

12 February, 17:42

Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which uncontrollable element is most likely to affect the company's business prospects in the foreign market?

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Gwendolyn Rosario · Answer 1

Answer: Government policy

Explanation:

A firm operation in a foreign market is usually affected by uncontrollable factors in the foreign market but the most likely to affect the firm is the goverments policy on foreign firm.

A government might vary it's duties on foreign firm or it's products or a total ban on the firm operation in the foreign market.

There are others like natural disasters but the company can get information on such based on precedence of such occurrence in the foreign country or as regards forecast on such.