The 3M Post-it® Flag Highlighter and Pen marketing programs were designed for what primary objective?

(A) The initial introduction of two new 3M products.

(B) specific promotion to be used for long-range strategies.

(C) Segmenting the market into twelve specific target market segments.

(D) Marketing 3M products to foreign markets.

(E) Positioning the products relative to major competitors.

Question

Business

Carmelo Frey

18 June, 15:43

The 3M Post-it® Flag Highlighter and Pen marketing programs were designed for what primary objective?

(A) The initial introduction of two new 3M products.

(B) specific promotion to be used for long-range strategies.

(C) Segmenting the market into twelve specific target market segments.

(D) Marketing 3M products to foreign markets.

(E) Positioning the products relative to major competitors.

+2

Answers (1)

Know the Answer?

Kailee Rivera · Answer 1

Answer: A

Explanation: The 3M Post-it® Flag Highlighter and Pen marketing programs were designed for what primary objective of introducing two new 3M products with the aim of targeting two specific customer segments.

Customer segments is defined as the community of customers or businesses that you are aiming to sell your product or services to. It is one of the fundamental part and forms the building block of the business canvas model. Customers can be segmented based on various needs or traits. In addition, they can be segmented based on race, age, gender etc.

3M targeted two different customer segments with the 3M Post-it® Flag Highlighter and Pen. It was aimed at office workers (secretaries etc) and students (college students in particular).