The business of renting specialized construction equipment is highly competitive. In 2010, your company, Franklin Property Group Co., purchased Roger's Rental Co., a regional competitor. Two key employees of Roger's learned of the purchase and decided to resign and form their own company, B

o identify the reasons for switching of clients to B&S, we shall first examine our weaknesses and loopholes toward the valuable clients. It will give us some basics like pricing policies, benefits to the clients, strongest part of our immediate competitor, style of our services team and managers etc.

After knowing the possible reasons of customers switching to other business, i will start improving our offerings. I will make a team of client service officers who will carefully contact the existing as well as older clients and make them assure to reorder with our business as our offerings have more advantages to them. We shall offer them cost advantage, product's increased benefits, revival of their plans and requirements and door step delivery and 24*7 hours services. I will give competitive discounts on bulk order. Even, we shall give them better credit facilities which will attract more clients to associate with our offerings.

I think that clients will again back for our products and services. We shall welcome them again with improved products and services. I hope that the sales turnover and market share of our organization will increase day by day with respect to our immediate competitor.