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5 April, 21:23

A customer deciding to rent a movie from home instead of going to the movie theater illustrates which of Porters Five Forces?

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  1. 6 April, 00:59
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    Threat of substitutes.

    Explanation:

    In this case, the buyer tries to obtain the same benefit at a lower cost and does so through a substitute product. This is a classic example of: Threat of substitutes.
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