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22 February, 01:52

A company's "macro-environment" refers to:

A. the industry and the competitive arena in which the company operates.

B. general economic conditions plus the factors driving change in the markets where a company operates.

C. the strategically relevant factors outside a company's industry boundaries-economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions.

D. the competitive market environment that exists between a company and its competitors.

E. the dominant economic features of a company's industry.

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  1. 22 February, 02:30
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    C. the strategically relevant factors outside a company's industry boundaries-economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions.

    Explanation:

    A business' environment is usually categorized into the micro-environment and the macro-environment.

    Micro Environment

    This environment refers to elements or factors in an organisation's immediate or controllable environment that has the ability to influence their decision making and performance and this include the organisation's customers, employees, suppliers, intermediaries among others

    Macro Environment

    The macro environment however, refers primarily to a firm's external environmental elements and factors that are not within the control of the business but can significantly influence its performance and decision making process. As stated in the question they include economic conditions (inflation etc), political conditions (government policies), technological conditions (obsolescence of products or equipment), legal/regulatory conditions (government policies and bans) among others.
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