From the Farm Fruits, a company that produces and distributes organic fruits for grocery stores, wants to market its fruits in such a way that children will beg their parents to buy them. To accomplish this, the company creates an advertising campaign that features children riding the company's mascot, an oversized fruit fly, around a farm and enjoying juicy and delicious fruit. The company also features its mascot and colorful designs on its packaging to attract children's attention in the grocery store. Which marketing function does this scenario most closely described?
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