Frances, an executive with GMO Seed & Feed, Inc., has to decide whether to market a product that could offer substantial benefits but might also have potentially serious side effects for a small percentage of users. How should Frances decide whether to sell the product? How does the standard of ethics that is applied affect this answer?

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Business

Lilah Arias

2 July, 12:21

Frances, an executive with GMO Seed & Feed, Inc., has to decide whether to market a product that could offer substantial benefits but might also have potentially serious side effects for a small percentage of users. How should Frances decide whether to sell the product? How does the standard of ethics that is applied affect this answer?

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Answers (1)

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Joselyn · Answer 1

Frances must stand by his ethical standards and defer his plans to market the product.

Explanation:

Frances is stranded amidst classic case of an ethical dilemma. The ethical dilemma is an ethical perspective which puts a person in a state of to do or not. This is common and everyone undergoes through this phase for more than once in his/her lifetime.

The dilemma arises due to the substantiative profits that he can earn from marketing the product and his ethical concerns that the product is harmful for a section of the user. He needs to stick to his ethical standards and put the products to more rigorous tests and research. This would enable him to market his products in the future with some twitches and upholding his ethical concerns too.