Duane is reviewing two candidates for a potential promotion to sales manager. The first is Kate. Kate has a stellar sales record and has earned high marks from her teammates. However, she has been tardy to work on two occasions the past month. Duane marks her down for this, even though she was never tardy for the entire three-years she has worked at the company, prior to this month. The second candidate is Miguel. Miguel has an average sales record but graduated from the University of Lorton. Duane remembers another employee who graduated from the University of Lorton, and he was a great leader. So Duane provides high marks to Miguel. Analyze this scenario to ascertain which decision-making heuristic/bias Duane is exhibiting toward each candidate. Why is he exhibiting this heuristic/bias? Make sure to explain your choices by applying facts from the scenario.

Question

Business

Lee Glass

3 May, 03:36

Duane is reviewing two candidates for a potential promotion to sales manager. The first is Kate. Kate has a stellar sales record and has earned high marks from her teammates. However, she has been tardy to work on two occasions the past month. Duane marks her down for this, even though she was never tardy for the entire three-years she has worked at the company, prior to this month. The second candidate is Miguel. Miguel has an average sales record but graduated from the University of Lorton. Duane remembers another employee who graduated from the University of Lorton, and he was a great leader. So Duane provides high marks to Miguel. Analyze this scenario to ascertain which decision-making heuristic/bias Duane is exhibiting toward each candidate. Why is he exhibiting this heuristic/bias? Make sure to explain your choices by applying facts from the scenario.

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Answers (1)

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Gary Bird · Answer 1

In Kate's case, Horn effect bias is applied

In Miguel's case, Halo effect bias is applied

Explanation:

As per analysis Duane has implied Horn effect towards first candidate, Kate. Authorities who lodge such persona appraise few alternatives and consider limited information while taking any decision. They are intuitive and impulsive, do not find it important to consult details and may use a few inputs to cognitive process and idea while taking decisions. In this case, just a few recent occasions of tardy to work are costed more than three years efforts to Kate.

As per scenario of Miguel, Duane is exhibiting Halo effect, despite the fact, that Kate has the high performance rate and has earned high marks from her teammates. Duane is sure implying favoritism over rationalism and cognitive behavior in favor of Miguel. He is ignorance towards the facts highlights that there was no complete thought process in his decision, for him being graduated from Lorton University was the ultimate hail. The affinity bias occurs when hiring manager prefer the candidate with some linkage to like which school they went to. Meanwhile they forgo to undertake the details about a particular candidate.