Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy? Information richness Mass customization Personalization

Answer: Mass customization

Explanation:

Mass customization means a technique used in marketing the product to the customers. In this technique the products are custom made according to the personal preferences of the customer. It has benefit of low unit cost of production. It can also be called as the made to order or built to order by Nike.

The customer has the option to create his own look, features and design at Nike shoes. Though there is customization its cost is equal to that of the mass production.