With a pull marketing strategy, a. orders for merchandise are generated at the store level based on sales data captured atPOS terminalsb. inventory management is less responsive to customer demandc. merchandise is allocated to stores on the basis of demand forecasts d. merchandise is allocated to stores on the basis of demand forecastse. there is a greater likelihood of being overstocked or out of stock than in a push supply system

Question

Business

Alexa Odonnell

22 July, 14:41

With a pull marketing strategy, a. orders for merchandise are generated at the store level based on sales data captured atPOS terminalsb. inventory management is less responsive to customer demandc. merchandise is allocated to stores on the basis of demand forecasts d. merchandise is allocated to stores on the basis of demand forecastse. there is a greater likelihood of being overstocked or out of stock than in a push supply system

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Antony Harding · Answer 1

The correct answer is letter "A": orders for merchandise are generated at the store level based on sales data captured at POS terminals.

Explanation:

Pull marketing is a propaganda technique that requires companies to reach their consumers face-to-face. It is a way to build trust in them by giving them an idea "in person" of what the good or service offered is like. Nowadays social media, e-mail marketing, media coverage, or even sales promotions and discounts in-floor stores are used by this method to capture more clientele.