Brianna and Natalie are planning an e-commerce company for business travelers. They want to be sure that all the employees have a wide scope of decision-making authority. Which kind of organizational structure is most appropriate for this kind of work?

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Business

Emery Phelps

12 June, 01:23

Brianna and Natalie are planning an e-commerce company for business travelers. They want to be sure that all the employees have a wide scope of decision-making authority. Which kind of organizational structure is most appropriate for this kind of work?

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Answers (1)

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Karlie Harvey · Answer 1

The correct answer is: divisions focused on customer groups

Explanation:

Customers are different from each other, they have different needs. In the limit, each individual client has unique needs and interests, and this is based on one to one marketing. This personalized marketing has come true on the Internet with retargeting or remarketing - sure it has happened to you: after consulting a mobile phone, or "almost buying it", the advertising of the same "chases you" wherever you are browsing. It is a common technique of the Google advertising network, Amazon also does it.

But when we need to define a customer strategy, total customization does not work. A strategy for each of the clients involves too much complexity. Better, we assume that there are groups of customers similar to each other, and different from each other. This will allow us to define differentiated strategies for each group, in the marketing plan. Segmenting is identifying these homogeneous groups and classifying customers in them.