Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well established and familiar in the market. However, Tom slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Tom is most likely to fall under which of the following categories of customers? (A) Early majority (B) Late majority (C) Laggards (D) Early adopters (E) Innovators

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Business

Michaela Duncan

15 August, 12:41

Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well established and familiar in the market. However, Tom slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Tom is most likely to fall under which of the following categories of customers? (A) Early majority (B) Late majority (C) Laggards (D) Early adopters (E) Innovators

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Eloise · Answer 1

Answer: Laggards

Explanation: In simple words, laggards refers to the individuals that does slow progress and takes time to accept new ideas and changes and usually fall behind others regarding accepting something new.

In the given case, Tom was reluctant to use smartphones at first but when he was left with no option he finally decided to opt them. Hence we can conclude that Tom is a laggard.