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6 July, 07:08

A cosmetic company manufactures products for skin and hair care for both men and women in the 20 - to 50-year-old age group. Which type of market segmentation approach does the company undertake?

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  1. 6 July, 09:53
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    The correct answer is: Demographic.

    Explanation:

    To begin with, the term ''segmentation'' in the field of marketing, refers to the procedure of grouping the people into common groups according to their shared characteristics. Moreover, this procedure is done in order to make it easier for the company to understand to which market is the company addresing and who are they consumers.

    To continue, there are many segmentation approaches, however the one used according to the age of the audience is the ''demographic segmenation'', that focuses in the consumers' demographic variables such as age, sex and gender, assuming that their similar profiles will exibit similar purchasing patterns.
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