Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a (n):

A) internal marketing program.

B) integrated marketing communication system.

C) multilevel coordination plan.

D) stakeholder response system

B) Integrated Marketing Communication System.

Explanation:

Integrated communications for marketing is a simple idea. This guarantees that all aspects of communications and messages are closely connected together.

Integrated Marketing Communications, or IMC, means combining all promotional material to work together through unity at its most base level.

Promotion in the advertising combination is among the Ps. Promotions have a range of communication channels of their own.

These communications instruments work much better when they work in unison instead of separation together.