In 2005, Comcast created AZN, a television network for Asian Americans. What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?

Question

Business

Damien Melton

3 November, 17:57

In 2005, Comcast created AZN, a television network for Asian Americans. What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?

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Answers (1)

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Micah Stephenson · Answer 1

Market segmentation

Explanation:

The market segmentation strategy is that type of strategy which refers to the division of the segments based on the various dimensions like demographic, geographic, behavioral, psychographic, etc so that the needs and wants of each consumer could be satisfied.

Therefore, according to the given scenario, the most appropriate strategy is market segmentation which suites in the current situation