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14 February, 13:47

Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:

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  1. 14 February, 14:25
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    The strategy is best described as the Central route persuasion

    Explanation:

    Central route persuasion occurs or happen when a person who is persuaded by the content of the message. This route occurs when a person or individual is persuaded by something instead of the content of the message.

    In this scenario, Jessie watched an advertisement regarding a computer and that ad is stating the information regarding the computer for consumers to establish more positive opinion regarding the products. So, it is a central route persuasion.
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Home » Business » Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:
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