According to the five-step model of the marketing process, which of the following is the final step in creating value for customers? designing a customer-driven marketing strategy understanding the marketplace and customer needs constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight capturing value from customers to create profit and customer equity

Question

Business

Allison Rodriguez

1 March, 05:10

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers? designing a customer-driven marketing strategy understanding the marketplace and customer needs constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight capturing value from customers to create profit and customer equity

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Answers (1)

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Monica Meyers · Answer 1

capturing value from customers to create profit and customer equity

Explanation:

The first step is to create value for the customer

capture value fro mcustomers and create profits and customer equity needs

This is achieved by persuing:

Creation of customer's satistaction and delight

Capture the customer lifetime value (CLV)

It means be able to get profit on the repeated purchases of the customers

Doing a proper strategy will Increase market share an share of customers. This means expand the amount of customer which are part of our company