On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the XYZ firm confirms its target market (or markets) and decides how its product will be positioned. Then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. This process illustrates1) the product launch. 2) the company's evalutation of results. 3) premarket demonstrations. Incorrect Response4) alpha testing. 5) beta testing
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