Partypolist, a store that sells party supplies, sends discount coupons to its regular customers before Christmas and Halloween every year. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

Question

Business

Aron Wiley

25 December, 20:29

Partypolist, a store that sells party supplies, sends discount coupons to its regular customers before Christmas and Halloween every year. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

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Answers (1)

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Relationship Era

Explanation:

Based on the information provided within the question it can be said that the era that is most likely being referred to in this scenario is the Relationship Era. This is an business era that describes the slow changes made towards the move to long-lasting relationships between the business and it's customers. Which is what Partypolist wants to accomplish by awarding the regular customers every year with discount coupons in order to establish long-lasting relationships.