Which of the following is NOT a reason that companies use social media? A. immediacy and timeliness B. interactiveness C. engagement and social sharing capabilities D. ease of creating content E. cost effectiveness

Ease of creating content.

Explanation:

The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It's booming like never before.

The social media wave isn't ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it's the "in thing", and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they're engaging with their favorite brands and connecting with them on different levels.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.