Based on the article, As Middle Class Shrinks, P&G Aims High & Low, identify the environmental forces from among the six categories discussed in this unit. Consider the categories that might have the most significant impact (whether positive or negative) on P&G's ability to market and sell its products. Check off your selections and submit to see your results. Choose all that apply.

a) Social

b) Cultural

c) Demographic

d) Economic

e) Competitive

f) Technological

All the above.

Explanation:

Based on the articles the middle-class shrinks P&G high and low are identified by the environmental factors that may impact the development of the firm in the market.

a) Social : The Social factor in the external environment of the form will be related to the firm showing the product whether it's accepted by the society at large.

b) Cultural : This aspect will focus on the moral and ethical principles of the company wants to portray.

c) Demographic : Factors related to the people and their age structures as they are customers users of the products.

d) Economic : In terms of the revenue maximization and profit motive should target with the appropriate amount.

e) Competitive : As the markets are highly competitive the demand for the product and the market values will be dependent on the company position of the product.

f) Technological has a larger and integrated role to play.