When media in India informed the public that Coca-Cola products bottled in India contained a high level of certain cancer-causing pesticides, Coke responded by saying that all of India's water was contaminated and that it was not doing anything wrong by using the local water supply. What kind of a strategy did Coke use to respond to its social responsibility problems?

Question

Business

Rory Hale

19 February, 04:49

When media in India informed the public that Coca-Cola products bottled in India contained a high level of certain cancer-causing pesticides, Coke responded by saying that all of India's water was contaminated and that it was not doing anything wrong by using the local water supply. What kind of a strategy did Coke use to respond to its social responsibility problems?

+5

Answers (1)

Know the Answer?

Corey Mullen · Answer 1

Defensive strategy did Coke use to respond to its social responsibility problems.

Explanation:

Defensive strategy is a promotional tool that assists businesses in maintaining valued consumers which rivals will take away. Rivals can be described as other firms which are in or sell similar items in the same business sector to the same customer.

In general, companies implement defensive strategies specifically to minimize the risk that rivals may be targeted and to affect their actions against other competitors.