Why are many companies so concerned about brand management? Companies use brand management A. to produce a product identical to that of competitors and create network externalities in the long run. B. to achieve allocative efficiency and maximize economic surplus in the long run. C. to collude with other firms and earn economic profits in the long run. D. to eliminate excess capacity and earn economic profits in the short run. E. to maintain product differentiation and earn economic profits in the short run.
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