Ask Question
28 February, 03:13

As the case explains, at one time customers were likely to buy their donuts at Dunkin' Donuts and their coffee at Starbucks. However, several years ago Dunkin' Donuts added espresso drinks to its menu. If Dunkin' Donuts adopted this strategy in order to get its donut customers to spend their coffee dollars at Dunkin' Donuts instead of at Starbucks, what type of growth strategy does this change represent?

+4
Answers (1)
  1. 28 February, 06:01
    0
    The answer is: Product development strategy

    Explanation:

    A Product Development Strategy is a growth strategy carried out by a company that introduces new products (or updates existing ones) into current or new markets.

    In this case, Dunkin' Donuts introduced its new espresso drinks (new product) to its stores' menus. They were trying to get their donut customers (current market) to buy their coffee also.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “As the case explains, at one time customers were likely to buy their donuts at Dunkin' Donuts and their coffee at Starbucks. However, ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers