Which of the following is true of customers who are regarded as ""promoters"" based on the net promoter score associated with these customers? A. They spread negative comments about the organization. B. They usually defect at higher rates. C. They are not likely to purchase from the organization again. D. They are less price-sensitive and more profitable. E. The post to social media often

Question

Business

Nathanael Cooley

6 June, 17:28

Which of the following is true of customers who are regarded as ""promoters"" based on the net promoter score associated with these customers? A. They spread negative comments about the organization. B. They usually defect at higher rates. C. They are not likely to purchase from the organization again. D. They are less price-sensitive and more profitable. E. The post to social media often

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Answers (1)

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Mariam Cisneros · Answer 1

The correct answer is D. They are less price-sensitive and more profitable.

Explanation:

How do you know if the customers you consider faithful really are? Interpreting your level of satisfaction will allow you to implement best practices, focused on the user experience. Find out what the NPS is and provide a service focused on relationships with your customers.

The power of the NPS survey is not simply in the calculation function, but rather in how it is used. It's no use knowing the indicative value of your market positioning but what steps you take to improve it. The Net Promoter Score is a simple satisfaction assessment mechanism that allows you to discover what your customers think and think about your brand. Next, we explain how to calculate it and go beyond mere value to improve the loyalty generating process.