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17 January, 09:47

When developing a strategy, how should marketing managers use information on trends and patterns about the different generations, including Baby Boomers, Generation X, and Millennials?

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  1. 17 January, 10:15
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    The correct answer is letter "E": None of these answers is correct.

    Explanation:

    Generational Cohorts divide individuals of the last century into five (5) groups: Silent (1928-1945), Baby Boomer (1946-1964), Generation X (1965-1980), Generation Y (1981-1997), and Generation Z (1998-present). For marketing purposes, managers should consider characteristics such as age, lifestyles, and buying patterns in each of those groups. Each of them will have different preferences since people's ages vary from one group to another implying individuals will be looking forward to satisfying different needs.
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