The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company be seeking input from customers, following up on complaints, listening to employees, analyzing market research and monitoring competitors?

Idea generation

Explanation:

Idea generation -

It is the method for searching new methodology or technique to the solution to any previous idea.

It is the main and the most primary focus during the phase of the creative process.

Analyzing the market, interpreting the competitions and asking the customers, all falls in this stage.

Hence, the stage which is asked by the question data is the stage of Idea generation.