A few years ago, Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being a top US car producer and focused more on how many cars and trucks it could manufacture, and not on what customers wanted from a vehicle. At that time, GM had more of a (n) ___ orientation.

Question

Business

Shawn Rios

2 December, 14:36

A few years ago, Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being a top US car producer and focused more on how many cars and trucks it could manufacture, and not on what customers wanted from a vehicle. At that time, GM had more of a (n) ___ orientation.

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Answers (1)

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Liana Andrade · Answer 1

General Motors had more of a Production Orientation

Explanation:

The company which is production oriented focuses on the production and company's production processes and runs campaigns to sell the product produced or the product they are producing. General motors produced the products which it is good in producing the products and won the market against great giants like Ford, Toyota and German auto companies. Whereas Toyota was developing market which is newly born and started pricing their products on the basis of products that were desired (environmentally friendly products) and lost the market because of lost of market share as this market was in introduction phase and Toyota left a market which was at maturity. Then it is obvious that Toyota has revenue losses due to leaving its concentration and marketing of products to mature market and was busy in developing environmentally free products market in US.