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22 December, 06:08

The marketing plan is broken down into various components-how the product or service will be conceived or designed, how much it should cost, where and how it will be promoted, and how it will get to the consumer. T/F

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  1. 22 December, 08:32
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    The answer is: TRUE

    Explanation:

    The marketing mix of a company includes the four Ps; place, product, price and promotion. The marketing mix defines the company's marketing strategy.

    While the marketing plan is how the marketing strategy will be carried out and executed: e. g. how much should a product cost, how will our product be promoted, etc.
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