The marketing plan is broken down into various components-how the product or service will be conceived or designed, how much it should cost, where and how it will be promoted, and how it will get to the consumer. T/F

The answer is: TRUE

Explanation:

The marketing mix of a company includes the four Ps; place, product, price and promotion. The marketing mix defines the company's marketing strategy.

While the marketing plan is how the marketing strategy will be carried out and executed: e. g. how much should a product cost, how will our product be promoted, etc.