The most important step in the marketing research process is:

A. Defining the problem.

B. Defining the research plan.

C. Determining the research objectives.

D. Determining the need for marketing research.

Answer: (A) Defining the problem

Explanation:

The marketing research process is one of the customers that is used to identify the various types of information for defining the marketing opportunities, monitoring the various types of marketing performances and also evaluating the actions.

The important step in the marketing research process is basically defining the actual problem properly during the research process and the data. It is one of the first step in the marketing research process.

The main step in the marketing research process is to defining the actual problem in the account with some relevant information. It is basically used in the decision making process.

Therefore, Option (A) is correct answer.