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14 November, 12:33

Quincy posted his company's new product announcement on the company website, mailed copies to press outlets, and emailed it to targeting customers and industry influencers. There was a short window where consumers would have a purchase discount, and Quincy included that information in the announcement. Which stage of the new product development process is Quincy in right now?

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  1. 14 November, 16:23
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    The correct answer is letter "A": the launch stage.

    Explanation:

    The New Product Development Process has six (6) stages which are: idea generation and screening; concept development; business analysis; technical implementation and research marketing testing; pricing; and, launch.

    The launch stage involves the marketing strategies the company carries out to boost the number of sales. It also comprehends supply chain management, logistics, and finance.
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