What advice would you give a friend who would like to become an editor in the advertising and

promotions industry?

What information does a target cost-per-acquisition (cpa) bid strategy need in order to find the optimal cost-per-click (cpc) bid for an ad each time it's eligible to appear?

W Corporation uses the weighted-average method in its process costing system. The beginning work in process inventory in a particular department consisted of 17,000 units. The total cost in the beginning work in process inventory was $24,800.

It is necessary for government authorities such as the Federal Trade Commission (FTC) and/or the European Commission to approve any large horizontal integration activity becauseA) the horizontal integration activity changes the industry structure

On January 1, 20X8, Polo Corporation acquired 75 percent of Stallion Company's voting common stock for $300,000.

Multi domestic strategy - is a strategy in which operating decisions are centralized to each country to enhance local responsiveness. A company like Heinz accommodates global taste because local taste is not critial. 1. True2. False

Dougherty Corporation purchased a new delivery van for use in its dry-cleaning business. As part of the purchase of the van the following costs were incurred: Acquisition cost 30,000, Sales tax 1,800, Title transfer 250, paid to the company logo on

Horatio Alger is the product manager for Brand X, a consumer product with a retail price of $1.20. Retail margins are 35% while wholesalers take an 11.5% margin.

Explain what is meant by market research.

Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published.

Why did the Soviet Union experience many surpluses and shortfalls? A) The labor force wasn't well educated B) The cold climate made farming hard C) Central planners could not manage every detail D) The country depended on imports to obtain resources.