An apparel company is trying to decide which global strategy to implement as it expands. A low cost structure with a differentiated product specific to each of its geographic markets is important to the company. The top leadership also expects to use many of the company's resources across a global network. Based on these preferences, which strategy should the company practice?

Question

Business

Oliver

18 June, 02:44

An apparel company is trying to decide which global strategy to implement as it expands. A low cost structure with a differentiated product specific to each of its geographic markets is important to the company. The top leadership also expects to use many of the company's resources across a global network. Based on these preferences, which strategy should the company practice?

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Answers (1)

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Angela Gordon · Answer 1

b. Transnational strategy

Explanation:

According to a different source, these are the options that come with this question:

a. International strategy

b. Transnational strategy

c. Localization strategy

d. Globalization standardization strategy

A transnational strategy would be one that is placed somewhere between a domestic and a global strategy. In these cases, companies still strive for efficiency and uniformity, but they are also responsive to local tastes, and are willing to change accordingly. In this example, this firm wants to have a global strategy that is suitable to different geographic markets with specific products. Therefore, the transnational strategy is the best one for it to adopt.