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11 March, 07:51

My Work Ramon works for a large company that is considering starting a new business unit to sell personalized coffee mugs. He has been tasked with the preliminary research for the industry analysis. His analysis should begin with:

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  1. 11 March, 10:27
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    Defining the new company's industry and strategic group

    Explanation:

    Benefits of Strategic Group Analysis:

    Identify direct competitors and the basis of competition. Movement of other organizations from one strategic group to another Identify opportunities Identify problems
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