Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the actual value of the impression) :
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Home » Business » Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid?