Which of the following can be best defined as a form of licensing in which a company agrees to provide another company with its name, logo, methods of operation, advertising, products, and other elements associated with it in return for a financial commitment and the agreement to conduct business in accordance with its standard of operations

Question

Business

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15 December, 08:46

Which of the following can be best defined as a form of licensing in which a company agrees to provide another company with its name, logo, methods of operation, advertising, products, and other elements associated with it in return for a financial commitment and the agreement to conduct business in accordance with its standard of operations

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Answers (1)

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Sandra · Answer 1

The answer is Franchising

Explanation:

Franchising is an arrangement where one party) grants or licenses some rights and authorities to another party. Franchiser authorizes franchisee to sell their products, goods, services and give rights to use their trademark and brand name.