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22 September, 16:21

Locally manufactured Bubbles is a popular brand of detergent in Germany. However, with the entry of a foreign multinational into the market, Bubbles begins to lose market share. According to Christopher Bartlett and Sumantra Ghoshal, how can the producer of Bubbles best differentiate itself from foreign multinationals?

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  1. 22 September, 16:40
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    The best way for the producer of Bubbles to differentiate itself from the foreign multinational is to create a specific market focus or niches for itself.

    Explanation:

    By creating a dedicated and specific market niche, the producer of bubbles have a specific target market out of the whole market whom they can influence consequently differentiating themselves from the multinationals.
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